Case Study Analysis IDEO Product Development Essay

Case Study Analysis: IDEO Product Development The business model for IDEO began as an open-minded place to design, develop and manufacture new products. The last 20 years of proven product design driven by innovation has translated into profit margins for their clients and continuous refinement for IDEO’s process. IDEO pioneered â€Å"concurrent engineering† where design and engineering work together to produce aesthetically pleasing products that are also highly functional. This was different from many other similar companies that placed more emphasis on the industrial design than the engineering. IDEO’s strengths grew out of the ability to master this ability with high tech clients. Corporations came to IDEO because they had a proven†¦show more content†¦IDEO further enriches these teams by being very selective in their hiring practices of individuals coming into the firm and when new divisions of IDEO are launched. Applicants are narrowed down through a rigorous interviewing process consisting of several 1-hour interviews. If an applicant passes through this formality they are next thrown to the team for further scrutiny. This last phase is critical because in the end it is the team, the whole, which makes IDEO strong not the individual. When the 2000 case was written, IDEO was in demand. They had the luxury of handpicking top clients they wanted to work with on projects. Even with this type of reputation and client selectivity, a successful product design must come from a partnership between the client and the firm. Kelley promoted and exploited the awards given the company and IDEO’s exemplary innovation practice to continue to evolve and elicit additional business. With regard to the article, â€Å"Choosing to Learn, Learning to Choose†, IDEO seeks out clients that can supplement their intellectual equity. IDEO does not agree to do work that involves only decorative or low transferable knowledge project development. They want to engage with clients that have the tough problems – the clients that are pushing technology and accepted norms. IDEO could definitely be called a â€Å"knowledgeShow MoreRelatedIdeo Case Study1532 Words   |  7 PagesCase Study Analysis: IDEO Product Development The business model for IDEO began as an open-minded place to design, develop and manufacture new products. The last 20 years of proven product design driven by innovation has translated into profit margins for their clients and continuous refinement for IDEO’s process. IDEO pioneered â€Å"concurrent engineering† where design and engineering work together to produce aesthetically pleasing products that are also highly functional. This was different fromRead MoreCase Study: Ideo Product Development4900 Words   |  20 PagesAbstract This report is based on a case presented by Harvard Business School, titled â€Å"IDEO Product Development.† The goal of this report is to examine whether an engineering design company, IDEO, should have requested more time to complete a design for a Personal Data Assistant (PDA) that was to be called the Handspring Visor. The key events take place between March 1996 and September 1999. IDEO is an unconventional Silicone Valley based company, and the hiring company was the then newly formedRead MoreIdeo2254 Words   |  10 PagesMEMORANDUM TO: Dennis Boyle, Senior Project Leader and Studio Manager SUBJECT: Visor product, Handspring Executive Summary Handspring, the client, is asking IDEO to design Visor product in approximately 10 months. The design needs to be fully compatible and less expensive version of Palm V, development of which took two years. Such short development time would require IDEO to compromise on its proven development process and sacrifice the emphasis on innovation. Further more, Visor needs to be superiorRead MoreDesigning A New Product Design Essay1454 Words   |  6 Pagesservice or product. It is heavily used when it comes to a new product design since it helps to identify opportunities for the creation of a new products themselves, through observation of a need that consumers themselves don’t realize, but it can also be applied to the improvement of an existing product or service. Empathic Design is a response to the design attitude of designing for user experience which is the idea that user-centered design would help in producing services or products that are simpleRead MoreBBVA CASE STUDY ANAL YSIS3220 Words   |  13 PagesOPERATIONS MANAGEMENT CASE STUDY ANALYSIS Innovation at BBVA: A review of the BBVA Case with some reflection on how BBVA moving towards an Open Innovation model 18 October 2013 The following document contains a very brief analysis of the BBVA case followed by some thoughts on an open innovation approach bringing together some of the concepts discussed during our lectures in Operations Management. Innovation at BBVA Operations Management Contents 1. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreSummary Critique About Article the Science of Desire Essays2066 Words   |  9 Pagesdefeat competitors. Then, depending on the research, Sirius launched its new product, the Sirius S50. Later, as the company’s wish, the S50 became one of the hottest sellers in that season. How does ethnography work in business? Many examples show brainstorms often happened with the guidance of ethnographers because ethnographers can find out what is people’s missing in their lives and help designers to improve products and services to satisfy customers. The key of ethnographer’s work is a deeperRead More3).1802 Words   |  8 Pagesand is light weight. This product can also be used as a chair because it has a seat in the front of the bag. The product has great stability so the golf clubs will not come out of the bag even if the golf course has many ups and downs. This product has an aesthetic factor (availability in different colors) so people would want to buy it. The disadvantages of using such a product is that it cannot be used if any mechanical part has a failure or gets damaged. This product is made of plastic so it canRead MoreBanczero Case Essay2050 Words   |  9 Pagestechnological change. We focus on how the success of technological innovat ions—new products, processes, and services—depends on the firm’s business model. Other key topics include intellectual property rights and the management of technological uncertainty through organizational arrangements such as corporate venturing, spinoffs, and alliances. Technological change is a fundamental driver of economic development and performance, not only at the level of firms and industries but also economies.Read MoreRisky Business : Corporate Governance And Risk Management2358 Words   |  10 Pagescurrent literature, opinion and supported by a few key case studies. Case Studies Case studies are an effective measure in building theory, according to Eisenhardt (1989). It is a research strategy that can be used to support propositions with empirical evidence drawn from numerous sources of data (Eisenhardt, 1989; Yin, 1994). For the purpose of this paper, two key examples have been chosen to examine the key issues in detail. The first case study used in this paper is that of British Petroleum. ARead MoreInnovators Dna84615 Words   |  339 PagesSony Walkman, Starbucks’s beans and atmosphere drown traditional coffee shops, Skype uses a strategy of â€Å"free† to beat ATT and British Telecom, eBay crushes classiï ¬ ed ads, and Southwest Airlines ï ¬â€šies under the radar of American and Delta. In every case, the creative ideas of innovative entrepreneurs produced powerful competitive advantages and tremendous wealth for the pioneering company. Of course, the retrospective $1 million question is, how did they do it? And perhaps the prospective $10 million